About Business Socialite
We help small business owners build brands, visibility, and confidence online, with strategy that feels aligned.
We’re Here to Help You Build a Business That Feels as Good as It Looks
Business Socialite was created for small business owners who want more than just visibility, they want clarity, confidence, and a business that truly feels aligned.
We believe social media should feel empowering, not overwhelming. Strategic, not confusing. And profitable, without requiring you to become someone you’re not.
This isn’t about chasing trends or copying what everyone else is doing.
It’s about building a brand that reflects you and supports the life you actually want to live.
How It All Started
Seven years ago, our founder Magriet was sitting in a corporate job that looked “successful” on paper — but felt anything but fulfilling. She had done everything right. Got the degree. Took the safe route. Built stability.
Yet something felt off.
A simple conversation one day made her realise she was on track to spend decades building someone else’s dream — and that realisation changed everything. She quit her job and started her first business… which failed.
Not because the idea wasn’t good, but because she didn’t know how to market it.
That failure became her greatest teacher.
With no local roadmap to follow, Magriet sold her car, invested in international coaching, and immersed herself in learning how to build a real business online, especially through Instagram, Facebook, and digital marketing that felt natural and human.
What started as a leap of faith turned into a business that didn’t just survive, it grew so sustainably that her husband was able to leave his legal career and join her full-time.
What Being a “Business Socialite” Really Means
A Business Socialite is someone who:
Builds a brand that looks polished, intentional, and professional
Values connection, collaboration, and community
Knows how to show up online with confidence without being salesy
Measures success by freedom, impact, and alignment
You’re not just running a business.
You’re building presence, influence, and a future on your own terms.
Meet our expert team
Magriet Groenewald
Founder of the Business Socialite
Christiaan Groenewald
Accounts & Client Support Manager
Micaela Hanekom
Marketing Strategy & Community Lead
Lene Groenewald
Head of Software
Daine Ellie
Performance Marketing Specialist
Mkhululi Mnisi
Creative Director
How We Support You
Through our programs, resources, and community, we help business owners:
Build visibility with intention
Turn content into consistent sales
Gain clarity in their messaging
Grow confidence online
Create businesses that support real life
Whether you’re just starting out or ready to scale, you don’t have to do it alone.
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